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Thank you for coming to Rhizome17!

We had a great time with you all at Rhizome17! Thanks for an inspiring and productive day at Hamburg’s Trend Kitchen & Club! If you couldn't make it to our Connected Kitchen Conference but want more insights, don't worry, below we give a glimpse of what you missed.

“The kitchen is the new living room,” said Mario Pieper, managing director of Home Connect, right at the beginning of Rhizome17. For Pieper, the digitalization of the kitchen is a massive opportunity, especially when it comes to collaborations. “If you want to connect the kitchen, you have to connect with other companies first! Because when we talk about the future kitchen, we are not talking about devices, we are talking about connectivity, about a customer-oriented connection of different brands, about providing services beyond those predefined by the device.”

After this mission statement came a prestigious panel with famous chef Tim Raue, food scientist Dr. Jörg Munkes (GIM), Daniel Kats (Infarm) and Jens Drubel (AllyouneedFresh), who shared their insights on changing eating habits. 

The Kitchen is the new Livingroom.

Mario Pieper

Digitalization will encourage people to be more creative and eat healthy more frequently.

Tim Raue

Topics that matter

In the post digital era the living environment of humans has changed: man and machine do no longer exist independently from one another, but rather enter into a highly diverse relationship. Rhizome has dedicated itself to this paradigm shift at the center of our households: the kitchen.

The demands for new technologies as well as the possibilities provided by them have grown. Your fridge sends you a text message when your local farmer’s milk is finished; items are automatically added to your digital shopping cart, which is conveniently delivered to your house before you and your friends get home for your weekly cooking get-together.

The emerging relationship between human and machine brings possibilities and challenges to the food value chain, but also to design and functions of the kitchen as well as social interaction patterns around it. These possibilities and challenges were discussed at Rhizome17 aiming for new insight and jointly generated visions.

While our conference offered valuable room for networking among participants and speakers, featured discussions have been structured along three topic areas including respective keynotes and panel discussions:

Changing Patterns – Nutrition in the Future

 Integrated Living – The Efficiency of the Kitchen

The Socialnet of Things – Interaction for Joint Experience

Have a look at the final agenda.

Rhizome17 did not only provide a forum for interdisciplinary thinking but also connected the right thinkers. The naming of Rhizome [reɪ/zome/] related to its original meaning from botany.

Changing Patterns – Nutrition in the Future

What does a fitness watch have to do with low carb pizza for dinner and why does the local farmer play a role?

Everything is connected! Nutrition in the future means more than just Tom Ka Gai in Munich.

New nutritional trends and patterns that the entire food value chain is confronted with, as well as (bio)-technological innovations and new distribution strategies are shaping our culinary lives, and vice versa.

Rhizome17 invited managers, upcoming professionals from the food value chain as well as experts from science and practice in the field of health and technology to an expert dialogue. They jointly analyzed the new challenges and interdependencies between nutrition and technology, discussed existing reactions but also outlined future visions of innovative services around the connected kitchen.

Integrated Living – The Efficiency of the kitchen

Have you ever been in the situation where you wanted to scream at your oven to open itself because you already had a heavy casserole in your hands? Do it!

Cooking as creative process has an influence on the concept of the perfect kitchen. However, what makes a kitchen fit perfectly into your home? What should it look like and what else should it be capable of doing?

We are used to furniture designers astonishing us with new styles and home appliance manufacturers making their machines steadily more efficient. Now, the kitchen also offers connected features and services, contributing to a desire for a perfectly integrated kitchen. Who wouldn’t like to lie on the couch after a long day's work and perform household chores from there? Kitchen design and appliances tailored to consumer needs open up new room to expand the kitchen beyond itself into the living room.

Rhizome17 brought together the know-how of technology providers, design and futurology experts. Jointly, they understand the kitchen as integral part of people’s living space and envisioned the role of connected machines and services.

The Socialnet of Things – Interaction for joint experience

"Ciao Giovanni, thank you for your tasty cannelloni recipe. I just saved it to my cookbook! The fridge has already ordered all the ingredients and all I have left to do now is check on YouTube how to make the pasta myself"

Over social media and its platforms people share their cooking experience with friends – not only with the ones physically present but with friends all over the globe.

Where all information is available and sharable, new hubs emerge that connect markets, but above all people. Around the theme of kitchen and cooking, which has already advanced to a lifestyle, a community has evolved – a community that not only inspires and provides feedback on recipes, but also shares information on cooking times, utensils, and storage techniques. Technological progress has created new forms of experiencing cooking together.

The possibilities and challenges of this trend were in focus of the third theme of Rhizome17. Experts from social networking as well as from smart device manufacturers and selected startup entrepreneurs discussed new interaction formats and solutions within the digitally socialized kitchen.


The term “Rhizome” originates from botany and describes a network of subterranean roots. As such it is used to describe the interconnections within the modern world of knowledge. Everything is connected and nothing has a fixed point within a hierarchy anymore. Constantly, new connections, analogies and interdependencies are emerging, that link the various fields of knowledge to another generating new perspectives and insights.

Rhizome aims to spur this interdisciplinary exchange in the search for those lines of thinking that complement to an holistic understanding of the relationship between human and machine.

Can the kitchen with its appliances and design, the human desire for convenience, healthy nutrition and social interaction converge in the Digital Age? Which connections already exist and how can these be enhanced to create more value? These and more questions were tackled by the participating thinkers of Rhizome17 for the first time.